The SaaS pricing consultantto stop leaving money on the table
We help SaaS companies optimize their pricing strategy to drive more revenue, improve conversion rates, and match the value you actually deliver.
Dedicated marketer + designer
Unlimited requests
Pause or cancel at anytime
Companies we’ve worked with
We're marketers who know design and designers who know marketing
Most SaaS pricing is either too safe or too confusing. Flat pricing undersells the product. Complex tiers overwhelm the buyer. And no one feels confident it’s actually working. We’ll help you fix that — and grow faster because of it.
The other guys
Sub out to junior marketers
Outdated playbooks
Surface level data analysis
No tracking or experimentation
Conversion Factory
Expertise in onboarding, pricing, and experimentation
Senior SaaS marketers and designers
Deliver work in weeks vs months
Deep, detailed, and actionable insights
Can you relate?
Competitor pricing pressure
You’re reacting to the market instead of owning your own strategy.
Confusing pricing tiers
Your packages are misaligned with user needs or too complex to navigate.
Unclear value communication
Buyers don’t immediately understand what they’re paying for or why it’s worth it.
Underpriced product
You’re delivering way more value than your current price suggests — and it shows.
Product-Marketing-as-a-Subscription
On-demand marketing & design expertise to make your product irresistible.
Subscribe to a plan
Pick the plan that’s best for you and pause any time.
Make a request
Tell us what you need or pick from a library of request templates.
Receive your fulfilled request
Requests are fulfilled in 2-3 business days on average. We’ll make as many revisions as you’d like until you’re 100% stoked.
Great brands aren’t created,
they’re stolen
Our process is simple: steal visual themes from the muses that inspire you and combine them with your product.
Your product {P}
Not a play on words. Your product is a mechanism for changing the world and we believe there is a backstory and personal mission behind every single product.
Your muses {M}
What makes you feel the way you want your users to feel and inspires you to get out of bed in the morning? Whatever it is, we reference these muses for visual themes and motifs to pair with your product. Resulting in a one-of-kind design language that you, the founder can actually believe in.
Your brand {B}
Your brand is thegut feeling evoked by your product. Not just from what it does and how it changes people, but the confidence, personality, and charm unique only to your company. When you win a prospective buyer’s heart, you win their business.
More specifically, we pull the levers that make people say,
“Wow, I need that right now.”
Below is a list of deliverables that roll off our conveyor belts
Pricing Strategy
Product Pricing
A/B Testing
In-App Purchases
Product Onboarding Optimization
Onboarding Screens
Our SaaS pricing strategy workflow
We’ve helped SaaS companies price everything from self‑serve PLG tools to $100k+/year enterprise platforms.
1. Audit
We look at how you present pricing today, where it breaks down, and how customers respond to it.
2. Research
We study your competitors, customer personas, and value drivers — and dig into the psychology behind what makes someone say “yes.”
3. Rework
That could mean simplifying your tiers, changing your unit of value, bundling features, or repositioning the entire offer.
4. Roll out
We’ll support you with change management, internal alignment, and A/B test strategy to de‑risk the switch.
5. Refine
No pricing strategy is perfect forever — we help you analyze results and make smart improvements over time.
Our moms (and clients) have some nice things to say about us
Get started with Conversion Factory today
Subscribe to a plan or book a call to get your questions answered.
Product Marketing Subscriptions
We offer a satisfaction guarantee for your first month working with us. If you're not stoked and we can't make it right, request a refund and we will issue it to you.
PM Audit
FAQs
Didn't find the answer you're looking for? Send an email using the link below and we'll get back to you.
Our domain expertise is with tech companies. We’ve worked with companies across SaaS, consumer hardware, and Web3.
The most important factor is that you’re a company who values speed and quality. You ship quickly, iterate quickly, and are constantly making improvements for customers. Lots of new things gives us plenty to work with and a mutually beneficial relationship.
Product-led, sales-led, customer-led… we work with companies with a wide range of models.
Our subscription plans are void of scopes, quotes, and billable hours. You tell us what you need done and we''ll work through the project one request at a time. You can make as many requests as you’d like — hundreds, even thousands… go crazy! — but each task will be handled one at a time, so prioritization is key.
On average, requests will be fulfilled within 2-3 business days. Depending on the scope of the request, it can be fulfilled as soon as a couple hours or as long as a week. As you might expect, larger requests take longer and require more communication, whereas smaller requests are quicker and more straightforward to fulfill.
We do synchronous meetings on four different topics:
- Brand strategy workshops
- Positioning workshops
- Customer research interviews
- Initial client sales calls
Everything else is done async with a combination of Loom videos, Notion, and Figma comments. This gives us time to actually do the work and access feedback repeatedly instead of wasting time in meetings and leaving with chicken scratch notes.
We exclusively develop websites in Webflow. We’ll happily produce copy and designs in Figma that you can build in any platform of your choice, but if you’d like us to develop it, we’ll only do it in Webflow.
We’d be happy to migrate you to Webflow at any time during your subscription. Webflow allows for incredible speed and flexibility that allows us to implement remarkable designs without having to touch code, without compromising SEO, CMS, or team collaboration.
We take every deadline on a case-by-case scenario and offer guaranteed delivery for a rush fee. If there is a specific timeline you need to meet, please let us know during our discovery call and we will let you know what is achievable.
Yes, there may be times where your time and attention will be consumed for 1-2 months and you wouldn’t be able to utitlize our services. If you know this is the case but don’t want to cancel, you can take a month or two off and then resume like usual after the pause period. Billing cycles are based on a 31 day period, so if you pause your subscription 15 days into your billing cycle, you will still have 16 days of normal use before the pause goes into effect.
We offer a satisfaction guarantee for your first month working with us.
If you're not stoked with the work provided and we can't make it right within the first month, request a refund and we will issue it to you.
Bear in mind, issuing a refund revokes the right to use any of the work provided.