Last updated: November 26, 2025

By using this Website and by engaging Conversion Factory (“conversionfactory.co”, “we”, “us”, “our”) for any services, you (“you”, “Client”) agree to be bound by these Terms and Conditions. If you do not agree to these Terms, you must not use this Website or our services.

Intellectual Property Rights

Other than the content you own, all intellectual property rights in and to this Website and its materials are owned by Conversion Factory and/or its licensors.

You are granted a limited, non-transferable license to access and view the material contained on this Website for your personal or internal business use only.

Restrictions

You are specifically restricted from:

• Publishing any Website material in any other media without our consent
• Selling, sublicensing, or otherwise commercializing any Website material
• Publicly performing or displaying any Website material
• Using this Website in any way that may damage the Website or impair user access
• Using this Website contrary to applicable laws and regulations, or in any way that may cause harm to the Website, to us, or to any person or business
• Engaging in data mining, data harvesting, data extraction, or any other similar activity in relation to this Website
• Using this Website to engage in any advertising or marketing without our prior written consent

Certain areas of this Website may be restricted from your access. Conversion Factory may further restrict your access to any areas of this Website at any time, at our sole discretion. Any user ID and password you have for this Website are confidential and you must maintain confidentiality.

Your Content

“Your Content” means any audio, video, text, images, or other materials you choose to display on this Website or provide as part of using our services.

By providing Your Content, you grant Conversion Factory a non-exclusive, worldwide, irrevocable, sublicensable license to use, reproduce, adapt, publish, translate, and distribute such content in any and all media as reasonably necessary to operate, deliver, and market our services.

You are solely responsible for Your Content and represent that:

• You own or have obtained all necessary rights and permissions to provide it
• Your Content does not infringe any third-party rights or applicable laws

We reserve the right to remove any of Your Content from this Website or our systems at any time, for any reason, without notice.

Right to Refuse or Cease Working Relationships

Conversion Factory reserves the right to deny or cease working relationships with any individuals or entities involved in, promoting, or related to industries or activities that:

• Create or contribute to harm, damage, physical or mental injury, emotional distress, disability, disfigurement, or physical or mental illness to any person or animal
• Constitute or contribute to a crime or are unlawful, harmful, abusive, racially or ethnically offensive, defamatory, infringing, harassing, humiliating, libellous, threatening, profane, or otherwise objectionable in our judgment
• Contain software or other material that violates or invades the intellectual property rights, privacy, or publicity rights of any third party
• Contain information or content for which you do not have the necessary rights or permissions to use or disclose
• Contain illegal information or content, including insider information or trade secrets of another party
• Are adult in nature, including nudity in a sexual context, exposed genitalia, explicit sexual themes, gambling, or dating services we deem inappropriate for our brand

We may refuse or terminate engagements at our sole discretion if we believe your project or industry falls into or adjacent to these categories.

Use of Client Logos and Assets for Marketing Purposes

By engaging Conversion Factory, you grant us permission to use your name, logo, and assets we create for you in our marketing materials, case studies, portfolio, and on our Website for the purpose of demonstrating our expertise and attracting potential clients. This includes, but is not limited to, use in:

• Client lists
• Testimonials and case studies
• Portfolio examples and visual showcases

We will use your logos and assets professionally and will not present them in a way that discredits your brand or misrepresents our relationship.

You may request removal or modification of your logos and assets from our marketing materials at any time, and we will act on such requests promptly and in good faith.

Services and Engagement Types

We offer several types of services:

• Subscription plans (multiple tiers, including but not limited to First Floor, Second Floor, Third Floor, and any other subscription plans described on our Website, in order forms, or in written agreements)
• One-time services (for example, audits, strategy engagements, design or copy projects)
• Fixed-scope projects (for example, website builds, branding projects, or multi-phase engagements with clearly defined deliverables and timelines)

Each service type and plan may have its own scope, limits, pricing, and terms as described:

• On our Pricing or service pages
• In written proposals or statements of work (SOWs)
• In order forms or email confirmations

In the event of a conflict, a signed or explicitly accepted written agreement (such as an SOW) will govern that specific engagement, and these Terms will apply to all areas not explicitly modified.

Observed Holidays

Our team is unavailable on the following observed holidays:

• December 24th to January 2nd: OFF (on call for urgent issues except December 25th)
• Martin Luther King Jr Day: OFF
• President’s Day: OFF
• Memorial Day: OFF
• Juneteenth: OFF
• Independence Day (July 4th): OFF
• Labor Day: OFF
• Columbus Day: OFF
• Veterans Day: OFF
• Thanksgiving Day and the Friday after: OFF

Work requested or due during these periods may be rescheduled. Holidays do not pause billing cycles for subscription services.

Subscription Plans

Our core subscription plans (for example, First Floor, Second Floor, and Third Floor) are designed to provide ongoing access to marketing, design, and web development capacity without constant re-scoping and quoting.

• First Floor: generally includes one active request at a time
• Second Floor: generally includes up to two active requests at a time
• Third Floor: generally includes up to three active requests at a time

We may also offer additional subscription plans with different limits or features. The exact limits and inclusions for your plan are described on our Website and/or in your specific agreement.

Unless otherwise stated:

• Requests can be for marketing, design, or web development services within the expertise and tools we support
• All plans share the same general service categories, but available scope or priority may differ by plan

Turnaround Times

We strive to deliver high-quality work as quickly as possible, but we do not guarantee specific turnaround times.

Upon receiving your request, we will provide an estimated completion timeline based on the scope and complexity of the work. Estimates are not guarantees and may change based on revisions, dependencies, or other factors.

Scope of Work

For subscription plans:

• Requests are completed sequentially within your plan’s active request limits
• Additional requests will be queued and started once an active request is completed or paused

For one-time services and fixed-scope projects:

• Deliverables, milestones, and timelines are outlined in the proposal or SOW
• Any work outside the defined scope may require a change order or additional fees

Request Flexibility

You may adjust your active requests or priorities at any time, as long as they remain within the scope and limits of your selected plan or project.

If a requested change significantly alters scope, we may:

• Re-estimate the work
• Propose additional fees or an upgrade to a different plan
• Decline the change and suggest a new request or project

Cancellation & Charges

Charges

• Charges for subscription plans are collected by credit card, debit card, or bank transfer on your membership commencement date
• Subsequent monthly (or otherwise agreed) charges are automatically collected using the payment method you provide at sign-up

Conversion Factory operates on a subscription model with limited capacity. A subscription covers both:

1. Access to our team’s time and expertise, and
2. The actual marketing, design, and development work performed

This means the value of your subscription is partly the reserved capacity, not only the specific deliverables in a given period.

All account holders are responsible for managing their own account and billing settings. Account requests and questions can be made via team@conversionfactory.co.

Cancellation Process and Timing

You may request cancellation of your subscription at any time by providing written notice via email or other documented channel we specify.

To avoid being charged for the next billing period, we must receive your cancellation request before your renewal date.

If you submit a cancellation request:

• On the renewal date, or
• Any time after the renewal date, or
• During a period where billing has been manually delayed or extended

…you remain responsible for the full renewal amount, and the subscription stays active through the end of that billing period. No refunds or partial refunds will be given for that period.

Billing Delays and Manual Extensions

If, for any reason, billing is delayed, paused, manually extended, or adjusted:

• It does not count as cancellation
• It does not change your renewal date unless we explicitly confirm a new renewal date in writing
• It does not entitle you to free service

Work performed during any delayed or extended billing window is fully billable. Payment cannot be withheld, paused, or declined as a method of canceling a subscription.

Refunds & Satisfaction Guarantee

First Month Satisfaction Guarantee

Conversion Factory offers a satisfaction guarantee only for the first month of your first subscription with us.

If you are not satisfied with the work provided in that first month:

• You may request a refund within that first billing period
• If approved, a refund will be issued within 30 days or less
• Upon issuing the refund, all rights and ownership of work delivered in that period revert to Conversion Factory

No Refunds After the First Month

Refunds will not be issued for any subsequent charges after the first month of a subscription, including for returning customers or upgrades.

Specifically, there are no refunds, credits, or prorated refunds for:

• Cancellation requests received on or after the renewal date
• Cancellation requests made during or after a manual billing delay or extension
• Periods where you chose not to submit requests or did not fully “use” the service
• Changes in your internal priorities, strategy, or team

Once a renewal period begins, the full amount for that period is owed.

One-Time Services and Fixed-Scope Projects

Unless a separate written agreement states otherwise, all fees for one-time services and fixed-scope projects are non-refundable once work has begun.

Deadline Policy

Our subscription plans do not include guaranteed delivery dates, as doing so would undermine the flexibility of the “requests at a time” structure.

If you have a hard deadline:

• We are happy to discuss a rush arrangement with an additional fee and a guaranteed delivery date
• Rush requests are evaluated case by case and are not guaranteed until explicitly agreed in writing

Rights and Ownership

Client Rights

Upon full payment of all fees due for a given project or subscription period, you have full rights to use the final deliverables and intellectual property we create for you, subject to any third-party licenses or tools used.

Our Rights

We reserve the right to:

• Store copies of the work
• Showcase work digitally and in print for portfolio, case studies, and marketing purposes, unless you request confidentiality in writing

Any pre-existing intellectual property, frameworks, or internal tools we use to deliver the work remain our property.

No Warranties

This Website and our services are provided “as is,” with all faults. Conversion Factory makes no representations or warranties of any kind, express or implied, related to this Website, the materials contained on this Website, or the results of using our services.

Nothing contained on this Website or in our communications should be interpreted as a guarantee of specific outcomes or results.

Limitation of Liability

In no event shall Conversion Factory, nor any of its officers, directors, employees, or contractors, be liable for anything arising out of or in any way connected with your use of this Website or our services, whether such liability is under contract, tort, or otherwise.

We shall not be liable for any indirect, consequential, or special liability, including but not limited to lost profits, lost revenue, lost data, or business interruption.

To the maximum extent permitted by law, our total liability for any claim related to our services will not exceed the amount you paid to us in the thirty (30) days preceding the event giving rise to the claim.

Not Financial Advice

Any information provided by Conversion Factory, including but not limited to content on this Website, deliverables, strategies, and recommendations, is for educational and informational purposes only and does not constitute financial advice, investment advice, or legal advice.

You are responsible for your own decisions and should consult your own professional advisors where appropriate.

Indemnification

You agree to indemnify and hold harmless Conversion Factory, its officers, directors, employees, and contractors from and against any and all liabilities, costs, demands, causes of action, damages, and expenses arising out of or in any way related to:

• Your use of this Website or our services
• Your breach of any provisions of these Terms
• Your violation of any third-party rights

Severability

If any provision of these Terms is found to be invalid or unenforceable under applicable law, such provision will be deleted without affecting the remaining provisions, which will continue in full force and effect.

Variation of Terms

Conversion Factory may revise these Terms at any time as it sees fit. By using this Website or continuing to use our services after changes are posted, you are expected to review these Terms regularly and you agree to any updated Terms.

Assignment

Conversion Factory may assign, transfer, or subcontract its rights and/or obligations under these Terms without notice.

You may not assign, transfer, or subcontract any of your rights and/or obligations under these Terms without our prior written consent.

Entire Agreement

These Terms constitute the entire agreement between Conversion Factory and you in relation to your use of this Website and, unless superseded by a separate written agreement, your use of our services. They supersede all prior agreements and understandings.

By using this Website or engaging our services, you acknowledge that you have read, understood, and agreed to these Terms and Conditions.