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Companies we’ve worked with

We're marketers who know design and designers who know marketing

Killer design without marketing is like a Porsche with no wheels. And vice versa. You won't get very far unless you have both. Every client gets access to a senior designer and a senior marketer who make two people feel like 100.

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The other guys

Big reveal

Copy and past from ChatGPT

Industry jargon and corporate speak

Sub out to junior copywriters

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Conversion Factory

Collaborative and transparent from the start

Copy-first workflow

Turn around work in days vs weeks

Senior SaaS copywriter

I think we’ve been here before

Can you relate?

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Endless backlog

Time waits for no marketer. Your brilliant ideas and overdue updates remain trapped within the confines of an ever-growing backlog.

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Lackluster copy

You don’t have the time to agonize over every word to craft copywriting that resonates with customers.

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Constrained designers

You have to pull designers off of new features to make changes to your landing page.

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Slow turnaround

Tired of feeling like you’re working with someone on dial-up internet? You should be. Speed is everything in startup land.

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No Testing

Copy on web pages never gets A/B tested to find the best variant due to a lack of technical know-how and attention to run experiments.

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Low open rates

Emails are mostly ignored. Onboarding, welcome, and retention email automations don’t make a difference to your conversion rates.

How it works

Product-Marketing-as-a-Subscription

On-demand marketing & design expertise to make your product irresistible.

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01/03

Subscribe to a plan

Pick the plan that’s best for you and pause any time.

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02/03

Make a request

Tell us what you need or pick from a library of request templates.

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03/03

Receive your fulfilled request

Requests are fulfilled in 2-3 business days on average. We’ll make as many revisions as you’d like until you’re 100% stoked.

Great brands aren’t created,
they’re stolen

Our process is simple: steal visual themes from the muses that inspire you and combine them with your product.

Computers + Art = Apple
Classy Chauffer + Taxi App = Uber
Video Games + Crypto = Tokensoft
Adventure + Pharma = CurePath
Magic + SMS Marketing = AudienceTap
Aviation + Engineering = DevStats
Curious George + Email = Mailchimp
Flow + Auction Houses = Tandem

Your product {P}

Not a play on words. Your product is a mechanism for changing the world and we believe there is a backstory and personal mission behind every single product.

Your muses {M}

What makes you feel the way you want your users to feel and inspires you to get out of bed in the morning? Whatever it is, we reference these muses for visual themes and motifs to pair with your product. Resulting in a one-of-kind design language that you, the founder can actually believe in.

Your brand {B}

Your brand is thegut feeling evoked by your product. Not just from what it does and how it changes people, but the confidence, personality, and charm unique only to your company. When you win a prospective buyer’s heart, you win their business.

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Magic + SMS Marketing = AudienceTap
Aviation + Engineering = DevStats
Curious George + Email = Mailchimp
Flow + Auction Houses = Tandem
Computers + Art = Apple
Classy Chauffer + Taxi App = Uber
Video Games + Crypto = Tokensoft
Adventure + Pharma = CurePath

More specifically, we pull the levers that make people say,
“Wow, I need that right now.”

Below is a list of deliverables that roll off our conveyor belts

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Product Launches

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Landing Pages

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Site Architecture

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SEO Page Structure

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On-Site Personalization

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A/B Testing

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Email Copy

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Sales Deck Copy

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In-App Purchases

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New Feature Announcements

* Premium Service

Our copywriting workflow

Whether this is your first time getting help with copywriting or your hundredth, our framework is battle-tested to drive conversions without waiting months to see results.

1. Customer research

Send us your customer interview recordings, completed surveys, reviews, testimonials, and demo videos. Or if you need help developing these assets, we’ll work with you to get the information we need to write great copy.

2. Positioning

The raw customer research gets digested and organized into a positioning document to define where and why you win against competitors so we have clear talking points to hammer home.

3. Outline

We’ll work with you to create a rough sketch of what should be covered, what the tone should be, and define goals.

4. Draft

Review drafts of copy with detailed explanations of language choices and different options that can be interchanged as you see fit (or to test live in a website A/B experiment).

5. Refine and optimize

Have a change of heart about something? No problem. We’ll make as many revisions as you want and keep tabs on the page performance.

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Thank you for your time.

Nick

King, Universe

“Working with Conversion Factory helped us accelerate our growth plans and level up our marketing site. The process/communication was a breeze and the quality of the design and final work is awesome. The team consistently delivered and knocked it out of the park. Would recommend to everyone (except our competitors)!”
Louis Nicholls

Louis Nicholls

Cofounder, Sparkloop

"Working with Conversion Factory is as easy as can be and ano-brainer. If you need help on product marketing with a ROI focus, talk to them!."
Hiten Shah

Hiten Shah

Founder, Crazy Egg

"Corey really knows his stuff when it comes to product marketing, PLG, and growth. He’s the first person I turn to for help."
Brian Pedersen

Brian Pedersen

CRO, Bonsai

"Corey is truly a swiss-army knife of SaaS product-led growth.We started working together when we had just $2k in MRR and a fledgling product in a hyper-competitive market. Under Corey’s marketing leadership, SavvyCal broke into the market with a successful launch and steadily grew to several thousand of customers with a product-led growth strategy. He provided both high-level and hands-on direction of our content & SEO efforts, PPC experiments, and product marketing.If you’re a founder feeling stretched thin on time and expertise for growth, you won’t regret having Corey in your corner."
Derrick Reimer

Derrick Reimer

CEO, SavvyCal

”We had an incredible experience working with Conversion Factory on the new Reform website. Corey, Zach and Nick have built a model that works seamlessly on both a strategic and tactical level. With them we were able to improve our positioning, develop a differentiated brand that resonates with our audience and nail the execution of our new site. If you need true masters in the art & science of Product Marketing I highly recommend talking to Conversion Factory!”
Arun Sivashankaran

Arun Sivashankaran

CEO, Reform

"Zach is a truly talented brand strategist and designer who spends the time to understand your vision and bring it to life. He is diligent and has immaculate attention to detail. Zach's ability to evoke our company's essence and portray it across all of our marketing materials was a unique experience I have not had with other agencies."
Alex Kamergorodsky

Alex Kamergorodsky

CEO, DragonGlass

Working with Zach was not cheap, but the work we created is something I'm genuinely proud of. Within a month of launching the new brand and website we landed our first enterprise-level customer. It was the perfect balance of collaboration and expert guidance.
Phil Alves

Phil Alves

CEO, DevStats

"With his wealth of SaaS experience, Corey has helped numerous founders, including me, overcome marketing challenges and increase MRR. His results-driven approach sets him apart among his peers. If you’re unsure about the next steps in growing your SaaS business, I highly recommend working with Corey!"
Chris Spagnuolo

Chris Spagnuolo

CEO, JetBoost

"Conversion factory helped me create a great product marketing website in Webflow. It's great that I can create notes on what I want and let them run with it. It's hands off and I can iterate the major points with them.”
Oky Sabeni

Oky Sabeni

CEO, Podseeker

”Perfect for overwhelmed SaaS founders, CF gets you access to top-tier niche talent at an accessible price, and they are all very delightful to work with.”
Scott Krager

Scott Krager

Founder, Thumbnails

Pricing

Get started with Conversion Factory today

Subscribe to a plan or book a call to get your questions answered.

First Floor
$6,000/mo
Work with one skill set at a time
MARKETING
DESIGN
WEBFLOW
One request at a time
On-demand design + marketing
Webflow development
Analytics setup + reporting
Project management
Dedicated marketer + designer
Easy credit card payments
Pause or cancel anytime
No scopes, no quotes, no billable hours
Second Floor
$9,000/mo
Work with two skill sets at a time
MARKETING
DESIGN
WEBFLOW
Two requests at a time
Premium services
Synchronous workshops
One request at a time
Webflow development
Analytics setup + reporting
Project management
Dedicated marketer + designer
Easy credit card payments
Pause or cancel anytime
No scopes, no quotes, no billable hours
Third Floor
$15,000/mo
Work with three skill sets at a time
MARKETING
DESIGN
WEBFLOW
Three requests at a time
Synchronous workshops
Webflow development
Analytics setup + reporting
Project management
Premium services
Dedicated marketer + designer
Easy credit card payments
Pause or cancel anytime
No scopes, no quotes, no billable hours
Equity Partnerships

This is our most exclusive offering for young brands with awesome products and even greater potential. Book a call to see if we're a good fit.

Join Waitlist

We are currently at capacity. Please sign up for our waitlist using the form below

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FAQs

You've got questions, we've got answers

Who is this service most helpful for?

Our domain expertise is with tech companies. We’ve worked with companies across SaaS, consumer hardware, and Web3.

The most important factor is that you’re a company who values speed and quality. You ship quickly, iterate quickly, and are constantly making improvements for customers. Lots of new things gives us plenty to work with and a mutually beneficial relationship.

Product-led, sales-led, customer-led… we work with companies with a wide range of models.

What does “on-demand marketing + design” mean?

Our subscription plans are void of scopes, quotes, and billable hours. You tell us what you need done and we''ll work through the project one request at a time. You can make as many requests as you’d like — hundreds, even thousands… go crazy! — but each task will be handled one at a time, so prioritization is key.

How fast will my requests be fulfilled?

On average, requests will be fulfilled within 2-3 business days. Depending on the scope of the request, it can be fulfilled as soon as a couple hours or as long as a week. As you might expect, larger requests take longer and require more communication, whereas smaller requests are quicker and more straightforward to fulfill.

What platforms do you develop websites in?

We exclusively develop websites in Webflow. We’ll happily produce copy and designs in Figma that you can build in any platform of your choice, but if you’d like us to develop it, we’ll only do it in Webflow.

We’d be happy to migrate you to Webflow at any time during your subscription. Webflow allows for incredible speed and flexibility that allows us to implement remarkable designs without having to touch code, without compromising SEO, CMS, or team collaboration.

Can we meet with you?

We do synchronous meetings on four different topics:

  1. Brand strategy workshops
  2. Positioning workshops
  3. Customer research interviews
  4. Initial client sales calls

Everything else is done async with a combination of Loom videos, Notion, and Figma comments. This gives us time to actually do the work and access feedback repeatedly instead of wasting time in meetings and leaving with chicken scratch notes.

What if I have a hard deadline?

We take every deadline on a case-by-case scenario and offer guaranteed delivery for a rush fee. If there is a specific timeline you need to meet, please let us know during our discovery call and we will let you know what is achievable.

Can I really pause any time?

Yes, there may be times where your time and attention will be consumed for 1-2 months and you wouldn’t be able to utitlize our services. If you know this is the case but don’t want to cancel, you can take a month or two off and then resume like usual after the pause period. Billing cycles are based on a 31 day period, so if you pause your subscription 15 days into your billing cycle, you will still have 16 days of normal use before the pause goes into effect.

Are refunds available?

Due to the nature of the service being on demand, refunds are not available. If you need to pause or cancel, feel free to do so at any time — no questions asked.

Not sure if Conversion Factory is the right fit?

We’d love to chat. We’ll answer all your questions and give you an honest assessment on if we can add substantial value to you. Our client roster is limited, so we only want to work with companies we think are a good fit.